Hey Alexa. Hey Google. There’s a war going on between Google and Amazon’s assistants and the products that run them. For the past year or so, they were contained to things like smart speakers, such as the Google Home and the Amazon Echo. But now, Amazon and Google are partnering with companies that are building the assistants into everything from smart mirrors to lawnmowers and they’re all coming to the market now. Just a couple of years ago, neither Google nor Amazon had a booth at CES. Now, this year, their presence was everywhere. Google even had a roller coaster. And the message was clear. Amazon and Google are competing to be in every aspect of our lives. But here’s a question, do we want them there? And the battle’s only heating up in 2019. Google said that by the end of January, Google Assistant will be on more than 1 billion devices. And that’s up from more than 500 million in May. Google now has more than 1,600 partners and specifically 10,000 smart home devices running Google Assistant because most of the 1 billion are from Android phones with Google Assistant pre-installed. And Google Assistant’s built into all sorts of things like smart door locks, a coffee maker, an instant pot, headphones and home security cameras. Amazon also had a huge presence at CES, where a lot of device makers introduced products with Alexa built in. Amazon said just before the show that it has sold more than 100 million Amazon Alexa devices. There are more than 28,000 smart home products from 4,500 brands that support Amazon Alexa too. There’s even a toilet from Kohler with Alexa built in. You can ask Alexa to flush, play music, lift the lid, warm up the seat or to check traffic before you leave for work. And speaking of smart assistants, Amazon and Google both have assistants that can help you protect your home. Amazon’s brand, Ring, has a home security system which works with Amazon Alexa and Google’s brand, Nest, also has a home security system which works with Google Assistant. Whether you want them to or not, Amazon and Google are becoming nearly omnipresent. Since Alexa and Google learn from what you ask of them, that means Amazon and Google are able to learn more than ever about you and your habits. And for them, that’s big business.