Why Choose WooCommerce: 6 Rebuttal-Proof Pros That Beat All Cons
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Why Choose WooCommerce: 6 Rebuttal-Proof Pros That Beat All Cons


1.7 million sites. Well that is what
WooCommerce powers today and that constitutes to about 40 percent of all
online stores. That by no means is a small number. If you’re wondering if
WooCommerce will be the right platform for your business or if you’ve recently
chosen WooCommerce for your project but you’re not sure if you made the right
choice, well, then you have stumbled upon just the right video. I am Tavleen Kaur
and in this video I will share with you pure facts that show how WooCommerce is
emerging from being an underdog to being a powerhouse player that is ruling the
internet. #1: After Automattic acquired WooCommerce, it has only become bigger, stronger and more powerful as a platform. Automattic is the company that owns
WordPress (.com) and it acquired WooCommerce from WooThemes in the Year 2015 and since then it has been heavily invested in its growth and development. During WooConf 2017, Todd Wilkins who’s the head of WooCommerce at Automattic gave a
conservative estimate of 10 billion dollars in sales in 2017 alone, by all
WooCommerce store owners collectively. In fact, he said it was more on the lines of
15 billion dollars. Well, now those are pretty big numbers! Growth for
WooCommerce continues to come, not just from, countries in North America but also from
Brazil, Germany, Spain, France, India, South Africa and more. Now after Automatic
acquired WooCommerce in 2015, what it has done differently, is that it
identified exactly where WooCommerce had drop offs. And what made people shift to
alternatives. Then it went ahead and fixed those leaks. For example, earlier
critical extensions like Stripe and PayPal weren’t free, but they realized
that these extensions are the lifeblood of any WooCommerce store, where
exchanging money is really at the heart of everything. So in 2016 they made
PayPal and Stripe as WooCommerce extensions free of charges. They made
significant changes to the overall user experience
in WooCommerce.This included introducing a New On-boarding Setup
Wizard. What this does is that it also teaches you how to integrate
payment gateways with your store so that once you are done installing it, you
follow the steps and well you’re ready with your payment gateways. And you’re
ready to take cash! They also included automated tax services in the on-boarding
process itself. Now this completely eliminates the need
for the store owner to go into that section and configure everything
separately. Well this makes the entire process of setting up taxes completely
pain-free. You simply toggle the button on and WooCommerce will calculate
the sales tax for your customers based on live tax rates automatically. Well
this makes the entire process of setup completely hassle-free. Quite
clearly the acquisition has proven to be a boon for WooCommerce and why not
after all it originated from a simple question that Matt Mullenweg was asked
at a word press conference. So he was basically asked “When are you going to
make publishing stores online as easy as you have made publishing websites online?” So the acquisition became the inevitable and an obvious next step. #2: The
platform skills with your business. Now when WooCommerce was built by WooThemes,
it really wasn’t meant to scale but now things have changed. Steven Sashen, the
founder of XeroShoes.com, which is a popular WooCommerce based store mentioned that
when they were aired on Shark Tank, they had 220,000 concurrent sessions and
a revenue run rate of 1 million dollars. Today they’re about six times bigger. So
scale at that level! Also during WooConf, Chris Lema from
ChrisLema.com talked about a WooCommerce project that he was involved in,
which recorded during Black Friday and Cyber Monday about 2,000 Add To Cart
per minute. Well, that’s about 120,000 Add To Carts per hour. So scale to that
level too! #3: WooCommerce adapt to the product type that you’re selling
and it understands that not one size fits all. The data from WooCommerce.com shows that people primarily use WooCommerce to sell physical products.
And out of that fashion is the dominant niche. But you may want to use it to sell
digital products or downloadable or subscription services or membership
plans or online courses or maybe a unique combination of all of them. You
may have certain specific requirements such as wanting to sell downloadable or
protecting certain pages of content which are only accessible after a
payment has been made, so on and so forth. Now most ecommerce carts are
actually not meant to support that kind of variation but the good thing is that
WooCommerce is! For example take a look at this WooCommerce store – Trendy Resumes,
that allows you to download creatively developed resumes at a cost. #4: WooCommerce and WordPress are the best of friends. And this turns out to be
a blessing for you as a store owner. I’m sure that you appreciate the
importance of writing pieces of content that educate prospects about your
products. You maybe selling physical products but you cannot underestimate
the importance of articulating the use cases of your products. You need to put
out educational content that not just tells people how to use the products but
also it handles their objections. It answers frequently asked questions or
even highlights and addresses ‘should ask questions’ so writing blog posts and
crafting the right set of stories is becoming increasingly important. Now the advantage that you get with WooCommerce is that it is all powered by WordPress
which means you can use WordPress to write your blog post and WordPress
inherently has really good SEO. So it is in really good terms with Google which
is an advantage that no other e-commerce platform has. Now an e-commerce cart not
powered by WooCommerce but another solution and a WordPress blog do not
talk to each other and integrate very well. #5 WooCommerce has a
growing library of third-party extensions. Now since WooCommerce is an
open-source platform which is built on top of WordPress, it gives you access to
a repository of about 50,000 plugins! You can use these third-party
extensions to do a whole lot of stuff in your store. From optimizing it for speed to
SEO to performance optimization to putting up countdown timers to creating coupon
codes to rescuing abandoned cards. So on and so forth, the list is really long. Now
several third-party extension developers actually come from the background of
running their own WooCommerce store or of taking up freelance projects with
their clients. This makes them intimately familiar with
the problems that you as a WooCommerce store owner may be facing, Steven Sashen from xeroshoes.com highlighted he’s using 79 plugins in his WooCommerce store. Half of which are for WooCommerce
itself and the other half is for WordPress. Now you may think 79! Wow
that’s a huge number! You really need these many plugins to run your store
successfully! Well let me actually answer that question for you. Now it may look
like a big number which it clearly is. But it also means that there is a plugin
available to solve almost every use case or every need that you may face while
running your store. So no more goofing up thousands of dollars on custom
development work. More often than not solving a typical use case or a need
will be as easy as installing and activating a plugin. Now obviously this
advantage is also available to Shopify store owners where there’s an entire app
store available at their access but often the apps come at a monthly rental.
When you add up the cost of all the apps, you might actually end up paying a huge
cost in terms of rent for running your online store.
This is not the case for WooCommerce where the prices are often competitive
and one-time. And finally WooCommerce has a voracious community powering it. With
13 to 15 global and about 1,200 meetups in WordPress
scheduled to happen this year alone, there’s clearly a huge community at the
back of it. What this means to you as a store owner is the fact that this
community has the power to contribute to the WooCommerce core. There’s constant
development updates and bug-fixing happening at a rapid pace, all of which,
is making WooCommerce a powerhouse player. Which is all set to rule the internet.
Well if you do have an online store which is powered by WooCommerce, do leave
a comment, in the comment box below and let me know, what are the unique
advantages that make you WooCommerce special for your business. Also I’ll be
happy to read any cons that you have come across so far. Or anything that you
feel needs to be improved. That’s it from me! Thank you so much for watching. Don’t forget to subscribe and do share this video with people you think will benefit
from watching this video. I’ll see you next time in my next video. Till then
goodbye!

One Comment

  • cat luva

    I use WordPress and Woocommerce for my site and Im very happy with my choice. Its important to remember very few websites blowup overnight. If your going to get into e-commerce you need to be prepared for the long haul until you figure out how to let your ideal customer know you exist.

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