Will Best Buy Survive Amazon?
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Will Best Buy Survive Amazon?

Once an online bookstore, Amazon now
sells just about anything you would find in a home or business,
and has developed a formidable formula. Meanwhile storied and
once dominant U.S. retail chains everywhere
are struggling. Faced with monumental shifts in
the way consumers shop. Once remarkably durable brands have shuttered
their stores, which sometimes number in the hundreds. The more than century-old retailer,
Sears, once the country’s largest chain, filed for Chapter
11 bankruptcy in 2018. Just one of the many victims
of the so-called retail apocalypse. There is no question, the world
is dramatically different than it was even a decade ago. So how do
traditional retailers survive? Some answers may lie with Best Buy. It might seem to be a
relic of a bygone era. Much of its business model is
based on large format physical stores. Pretty much the very definition of
what is failing across the industry. But Best Buy is killing it. Shares are hovering near an all
time high fueled by a transformation centered on in-store service and stocking
its shelves with new key products in health care
and smart homes. It is a rebirth many
in the industry consider miraculous. In 2012, Best Buy was in dire shape. Sales were plummeting, morale had
tanked, and executives were scrambling to save the company. Within the space of just a few
years, a retail giant that employed nearly 170,000 people and dominated
its industry, nearly died. Then, somehow, it didn’t. While retailers such as Toys R Us
bit the dust, Best Buy bucked the trend. Now the CEO who pulled off
this miraculous turnaround is stepping down, and the company’s CFO will now steer
the revived retailer and fend off still growing threats. So how did Best Buy
engineered such a renaissance? Is its massive recovery sustainable? And can it be replicated? Best Buy’s origins can be
traced back to St. Paul Minnesota in the late 1960s. Electronics salesman, Richard Schultz, founded
a store in the area called Sound of Music. It sold stereos, speakers, vinyl
records and other audio equipment. It grew into a chain but
the business found greater success after Schultz adopted the big box format. The Best Buy concept was born, and
Schultz renamed the store in 1983. Two years later it went public. Growth was slow at first in its
first decade as a public company. Its stock only peaked at a high of
five dollars and three cents in late 1994. But over the next 20 years,
Best Buy became the largest U.S. seller of electronics in the Golden
Age of America’s big box retailers. These big stores, modeled on warehouses,
really rose to dominance in the 1980s and 1990s and
they spread across segments. Home Depot and Lowe’s became
major home improvement stores. Petco and Petsmart ruled
the pets category. Stores such as Bed Bath and Beyond
and Linens and Things dominated home goods. Best Buy was considered a best in
class retailer and the growth was spectacular. Best Buy had 679 stores
at the end of 2003. By the end of 2009, it had 3,889. Sales climbed from roughly 21 billion
to 45 billion over the same period. Its stock jumped to above
50 dollars a share. But Amazon was starting to rise in the
late 1990s and it seemed to offer deals too good to refuse. It could sell a customer the same
exact products they could find in a store, but often at lower prices and
with free shipping due to the nature of e-commerce. Amazon often did not have to charge
sales tax which could make a huge difference in price on high
ticket items like televisions and appliances. Amazon’s first wave of success began
to shake out smaller competitors such as Comp USA and Twitter. But it took a bit longer and a
few other blows to dent bigger players like Circuit City, which during Best
Buy’s heyday, was its biggest competitor in 2008. Circuit City was fending off an active
investor who wanted to shake up its management. Then the financial crisis hit and
sparked a slowdown in consumer spending that culminated in the
Great Recession in November 2008. It filed for bankruptcy, and with the
lack of credit, was forced to liquidate. Circuit City closed its last
567 stores in 2009. At that point, the retailer had been
around for more than 60 years, and it had more than 700
stores in its heyday. Circuit City’s demise gave Best Buy
a bit of a tailwind. Industry sales were down about
10 percent that year. But as Circuit City began closing
up stores, shoppers shifted to Best Buy. The result: Best Buy’s
sales fell only five percent. It had gone from being the
biggest of several national electronics chains to the only one left. But, competing with fellow brick and
mortar stores like this was what Best Buy was used to, and the
rapidly ascending Amazon was a another beast entirely. Analysts who follow Best Buy say
the company might have underestimated the threat from the
Seattle based e-commerce giant. The Amazon threat, for years, had been
masked by the arrival of the flat screen television. Massive technological leaps to sleek
televisions with crystal clear pictures motivated people all over the country
to go out and buy new sets. Perhaps the best years for the
product cycle were 2005 and 2006. B ut retailers benefited for the better
part of the decade as e-commerce continued to quietly strengthen its
grip on the market. But by the time the Great Recession
began to hit, Best Buy started to suffer. A slowing housing market in
2007 hit sales of appliances and large home electronics. The following financial crisis dried up
credit and tightened consumer spending around the country. Finding the lowest prices possible on
what items a buyer could afford became even more of a priority. Best Buy same store sales fell 1.3 percent in 2008. Things turned around briefly in 2009,
but same store sales fell again every year from 2010 through 2013. Best Buy went from pulling in 1.2 billion dollars in net income in 2011,
to a one billion dollar loss in 2012, and another forty three
million dollar loss in 2013. Other things happening at the
company did not exactly inspire confidence among investors. Then CEO Brian Dunn a lifelong best
buy employee who had started as a blue shirt worker on the
store floor resigned in 2012. This came after news surfaced that he
may have had a relationship with a younger female employee. The fallout from the episode led Schultz
to resign as chairman in 2012 Best Buy’s board brought in Zubair
Joly a relative outsider who had previously worked at McKinsey and Vivendi
where approved the launch of successful video games such
as World of Warcraft. It is Jolie’s tenure that is
credited with turning the company around when he joined. It was a very tumultuous time at
Best Buy as a retail analyst with almost 20 years of experience. There are very few retailers that
have experienced going through such a period of hatred and
concern as Best Buy. I was going through in 2012 if
you looked at valuation metrics the stock was priced as if this was a
company that was going to go bankrupt within five years. And the initial reaction from the
Wall Street community and investors was who is who bear Jolie and how
is this man going to save Best Buy. The new CEO and his staff began
cutting costs and investing in parts of Best Buy’s business that gave it
advantages over its online competitors that started with service and
stores up to that point. Best Buy was one of many
retailers faced with a problem sometimes referred to as showroom where customers
would walk into a store to inspect and learn about products they wanted
only to go home and buy them online often via Amazon
and usually at cheaper prices. So Best Buy had to take the fight
to them and it did so by leveraging its large network of stores matching
Amazon’s prices and focusing on providing the customer service
and online retailer can’t. In 2012 Best Buy began matching any
price on an item anyone could find elsewhere. That meant a customer checking
out a stereo system computer or phone could walk out of one
of Best Buy stores with that product. On that day and pay the same price. The company also started shipping
online orders directly from stores turning every store into a small
warehouse which increased Best Buy’s available inventory and
shorten delivery times. They also put in place an easy
process for returning online products in stores saving customers the trouble of
packing something back up in a box. If you think about it all or
all of retail right now is working aggressively to become omni channel
and that’s their advantage versus the web. They have physical stores. Why not leverage that use those stores
as pickup points drop off points shipping points. The Web can’t really do that. The web that last mile is really where
the stores can come in and try to be more effective. And you’ve seen that you know
Wal-Mart Target Costco they’re going big time after the
omni channel consumer. Best Buy also begin working closely
with the store’s vendors which many say has been a crucial
step in the company’s turnaround. The company started giving electronics
makers their own dedicated sections at Best Buy stores. This store within-a-store concept was
mutually beneficial to both Best Buy and these tech firms. The first deal during Jolie’s tenure
was with Korean electronics maker Samsung in April of 2013. Then Microsoft followed. Best Buy also made a deal with
Apple to revamp its displays even worked with Amazon to be the exclusive
seller of smart TV’s embedded with Amazon’s fired TV technology. The retailer keeps the exact details of
these deals close to its chest, but essentially it shares the cost
of investments and the revenues with each manufacturer in turn. Device makers can exercise greater control
over how their products are presented to customers. They can set up their displays
and tailor the shopping experience much the way they want. They often bring their own staff
into the stores who obviously know their products best. Customers can learn about something
directly from its manufacturer and Best Buy employees can receive
training from the vendors. This arrangement gives sometimes fierce
competitors such as Google Apple and Amazon a kind of neutral ground
where each can sell their competing products side by side. The store within a store
concept deepened the symbiotic relationship between the retailer and suppliers and
kept them invested in Best Buy survival and success. Best Buy’s troubles had spelled danger
from any of these device makers who do not really have their
own physical retail networks and suppliers. That was a scary time for them. All of a sudden they
started to think about. What if we’re in a world
where there is no Best Buy. Suppliers realized that was
not a pleasant world. And I think that the
message was to suppliers from Best Buy was, “You need us as
much as we need you. So, you know, help to support us and we
will showcase and sell your products.” The company also bet on service both
inside and outside its stores Best Buy invested in training for its
floor employees commonly known as blue shirts for the polo
shirts they wear. The retailer figured that a store
can offer customers something online typically does not flesh and blood
authorities on products who can answer questions and
make recommendations. One of the pillars of Best Buy’s
approach to service is its Geek Squad division which it acquired
back in 2002. Geek Squad sends technicians to homes
to set up troubleshoot and repair electronics bought at Best
Buy or elsewhere. The group has a membership program
and aims to be a comprehensive in-home service that will set up
fix or troubleshoot anything that plugs into a wall from home
theaters to networking devices to appliances. Geek Squad has 23 years
of experience making house calls and currently employs 20000 people
who make 33 million total interactions with consumers a year
including one point eight million home visits according to Jefferies, Geek
Squad and other services make up a small but growing
portion of Best Buy’s revenues. The chain pulled in about five percent
of its sales from services in 2018 up from about four
percent the previous year. Best Buy is betting that as
our homes fill up with complex interconnected devices customers will
increasingly want one company that can tackle everything. It is also pushing a new product
areas it thinks offer potentially high margins such as smart home
technology and health care. In 2018 it acquired Great
Call for $800 million dollars. Great call makes smartphones and wearables
aimed at older adults and sells the service customers can use
to quickly access caregivers and first responders. The work has paid off. Best Buy shares have risen
from a high of $44.66 a share in 2013 to $75.95 cents a share in 2019. Same store sales have grown
every year since 2015. In the process the company is becoming
something of a model for other retailers showing how businesses can
steer through a competitive and rapidly changing technology
fueled retail market. Now that Best Buy has turned itself
around though the question is: Where does it go from here? Joly is stepping down, and Best
Buy has appointed its chief financial officer Corie Barry to the top job. Barry oversees the company’s service
division and its Health Division and was a key player in the
Great Call acquisition and she’s a veteran. She’s worked at the
company since 1999. Analysts say Barry is certainly qualified
to take the job and she’s well liked by Wall Street. But Joly’s shoes will not
be easy to fill. Corie Barry is a very strong
leader within their Best Buy organization and I think she’s going to
be great as the next CEO. She has big shoes to fill. Hubert Joly did a phenomenal job turning
Best Buy around and making it relevant again. But I think Corey Barry has
a very strong operating background and strategic thinking background that’s going to
help her to achieve great things in the future for Best Buy. For now the company
is focused on execution. It has put together some plans that give
it a solid chance at a future. But what about competitors. Amazon after all surprised the world
by buying Whole Foods and entering the grocery business. Best Buy is still the
largest seller of electronics. It sold 32.4 billion dollars in electronics in 2017,
a five percent increase over the previous year according
to industry publication twice. But Amazon was not
far behind, selling 30.1 billion dollars worth a four
percent increase over 2016. Could the online giant move
on to Best Buy’s turf? Once again this time
with its own stores. For now, Best Buy has found a way
to dig deep into what it knows: electronics. It is also leveraged its
strengths in stores and service while beefing up
its online presence. Analysts are optimistic but this is
an era of unprecedented disruption and there is a long list of
retailers that have gone out of business, in electronics alone. If Best Buy expects to stick around it
needs to keep a pretty wide moat between it and
rivals especially Amazon.


  • Martin Mathieu

    After reading many comments here of people talk of best buy like they are in heaven and how much the blue carpet is good you realize they are pay for that comment. Come on you just spend your money for a stupid box ( boring tv )

  • K Nana

    People shop online that’s all. These others stores need to focus on selling online with fast shipping and free returns to compete . It’s not that amazon is better it’s online

  • Narada

    nothing on amazon is cheap maybe cheap for them to purchase s but not cheap to sell to you amazon is just like all others they will fall just like apple not is going downhill with their overpriced crap apple is on their way out by Samsung and other countries phones that have more features and higher performance for a cheaper price the problem is these people and companies get greedy and nothing is ever enough for them in the end they die just like apple is going through a slow death because of greed

  • Randy Quaid

    I bought a pair of headphones for 900 usd at best buy. Amazon is selling them for 600. Why did i choose Best Buy. I wanted to make sure they're not grey market or counterfeit. Amazon is rife with fakes phonies and chinese counterfeits. If it sounds too good to be true its most likely a fake. Amazon vendors even go as far as opening the boxes, replacing authentic items with fakes and resealing the boxes. I own an authentic product that came off the manufacturers pallet. That's all i care about not the price

  • alex madio

    Best Buy is for people who ask store associates the difference between $30 and $150 hdmi cables. Then buy $150 cables with a warranty.

  • Darth Taco Slayer

    bestbuy sucks.. i always have so much trouble with them wanting to honor their warranties… most recenet was my tv, under warranty they wanted $100 just to come and look at it because it was larger than 42" so i couldnt take it to the store.. then they say they only fix the lcd and if it was any of the boards inside i would have to pay extra. these people need to train their sales team better as well.. every time i buy anything they offer this warranty and claim that if stops working bring it back and they replace it.. i never had trouble like this with circuit city

  • jamesbnkc1990

    Best Buy's strength has always been being able to put your hands on a product before you purchase it. There will always be people who will purchase an item for slightly more in exchange for the convenience of getting it right then and there. Unfortunately most Best Buys today do not keep inventory of things they sell, never mind being able to see them actually working on display. Third-party vendors are in charge of the displays and rarely do they seem to ensure those displays function. Unless this changes, Best Buy will close like everyone else. If you don't stock it I'm not going to pay more to order it through you when I can get the same thing faster and cheaper somewhere else. It's really not that hard to understand. It amazes me the company doesn't understand this. Your only card to play is being able to see it and buy it today, or go out of business like everyone else.

  • Mia Johnson

    Best Buy "Price Match." I scoured the internet to get the lowest price on an 
    Xbox one. Best Buy management would not honor the price match. 
    Because it didn't come directly from Walmart but an outside vendor.
    I purchase the Xbox $50.00 less.

  • Jadden

    Honestly I love amazon but seeing the product in front of you & hearing it for yourself is still good. Sometimes you get better deals at Best Buy.

  • Madhusudhan Kandula

    We should understand the fact that people prefer to see the products before buy. And to me price match and product service are the key initiatives that helped the turnaround.Also there are no other known big box retailer competing in this space. Isthere any fashion apparel retailer who got turnaround in today’s amazon world? Look at the troubles of Ascena retailer..they also do ship from store, pickup and return at store..but the turnaround is not happening? What do you think went wrong in this segment of retailers?

  • Alessandro Vitiello

    Best Buy will get bought out buy amazon just like Whole Foods. Buy a tv and have it delivered in an hour.

  • Thefirstgalaxybeing

    Amazon is so convenient with great pricing on quality products and shipping right to my door for FREE, which, btw, is my favorite four-letter word. And, Amazon has great return policy so why would Best Buy be so great to shop at?

  • Social Network

    We already lost where kids can have fun at ToysRUs. If we keep continuing buying from Amazon. We are going to live boring life. Shopping suppose to be fun going store to store.

  • Tile Setter 191

    I love Best Buy they will price match the local flea market if they have to just to get the sell ? just kidding but yea man it’s pretty sweet to walk into a store and walk out with the same product Same price as online also with the peace of mind knowing your product is in perfect working condition and wasn’t thrown around in the delivery process.

  • Taylor Steinman

    I worked for Best buy canada between 2012-2015 and they were a great employer to work for. They paid a few dollars more than minimum and had health care coverage, plus discounts on cell phone plans as well as cable and internet. Would highly recommend anyone going through college to apply.

  • Alan Hunt

    Very interesting, especially when you see CEO step down and move away, given everybody will jump on this activity of face to face service, how will Best Buy differentiate itself in the near future…. I have seen this as a trend with CEO's of late…get it back to glory then jump quick…. this way you lock in your credit…

  • Marcelino Sanders

    BestBuy is a place for first hand experience so you can decide whatever you like a product or not. Home Depot and Lowes will survive Amazon too.

  • Mr Slithers

    If we keep up using Amazon for the rest of our lives, we will be fat and lazy like those people in that movie Wall•E

  • Misa Galvez

    You guys know Best Buy price matches right? So for those saying amazon got the prices…Best Buy price matches lol not just amazon btw.

  • ImAlive 4U

    Basically the way people shop now is changing it's like the time of the movie rental stores and what needs to happen businesses need to change how they do business even if that means switching over to online shopping which will result in retail stores closing down. Even if this happens these businesses could expand their warehouses creating more of those kinds of jobs.

  • Blaiyan

    I use bestbuy online mainly for it's gamepass? knocking off 15% Price match was a great idea. We used it once in store for I think a gps for my sisters car and oh yeah my nephew's ps4 controller. Made us really happy. I look back on it as a great experience. I bought two tablets for my niece and nephew from them online as opposed to PC Richard's (too pricey), Amazon (too unorganized {I know?} and too many 3rd parties and NewEgg (not enough direct inventory nor options. I use to love amazon in the 90s but I don't like much of their changes especially my state forcing taxes. No fault of their own but it knocked them down in my eyes. Seeing giants go and darn near cancerous psuedo-monopolies rise makes you want more competition around.

  • Wilson Cruz

    I stop buying a lot of things from Amazon and eBay because they sell too many fakes items. Specially, too many fakes earphones. I prefer to order from Best Buy or Walmart websites.

  • Where Wolves?

    To be fair, with ToysRUs, they were selling EVERYTHING at retail price, I seriously went in my toysrus about 3-4 months b4 they were announced to be in bankruptcy. They were selling (several years into the ps4,Xbox one, and Nintendo switch life-span mind you) full-price ps3, xbox 360, and Wii/WiiU games, meaning 60$!

  • Ryan Beasley

    Nobody walks in to Amazon wharehouse and steals HDMI cables….etc etc long term Best buy will fold because of losers who steal

  • PhoenixPanda 7

    I hate amazon people don’t understand all these people are losing their jobs because of these businesses being shutdown and this is gonna make a lot of homeless people

  • Deep Thinking

    Best Buy will survive because of the employees. But if Best Buy keeps changing how they treat employees like how they’re taking away positions, bonuses, and pay raises, the company will suffer. I used to work at Best Buy and it was hard. There’s a lot you have to learn and deal with and just making $11 was not enough for everything you have to do and deal with. You will lose your best employees that way. Technology is the wave of the future. Smart homes are the wave of the future. People want that in person help with their technology. But if you treat employees bad, the best will leave and go else where. It already started to happen.

  • FlashOfLight

    The only reason why Best Buy is alive is because the competition like Circuit City and Radio Shack are dead. Walmart and Target are not serious competition for Best Buy. Fry's Electronics is not everywhere. There is room for one overpriced electronics store. Pretty much I buy everything electronics online even if the sales tax discount is pretty much gone. I think Best Buy is just delaying the inevitable Chapter 11 bankruptcy just like the neighborhood bookstore and the video store.

  • Edmar Llusala

    Make sure to search the web first and find the cheapest price wether thats amazon or somewhere else, then walk into bestbuy so you can see the product in actual and have them match the price for you. If you change your mind youcan just easily return it back to them.

  • the eye in the sky

    Amazon is expensive and got a bit complicated to buy.i don't buy Amazon.about 6 years ago I bought cellular screen protector and that was it.no more.

  • Jorge Martinez

    Amazon all day long! Prices are unbeatable and can you say millions of inventory! Best buy was cool 20yrs ago but I do 99% of my electronic shopping with Amazon today. Returns are incredibly easy. They have much cheaper extended warranties. Recently purchased a 4k tv at Amazon that Best buy didn't have in stock for over 2 weeks. Delivery in 2 days! They also didn't have in stock the new Ryzen cpu that I bought at Amazon.

  • ChoppedBlade

    Best Buy were dying because people are getting smarter, but there's still idiots that buy from Best Buy and kept it running.

    Best Buy is run by idiots, their products are overpriced, cheaply made and workers there know nothing about tech.

    They all look similar for some reason and are fat, and will just look at their $100 computer and recommend something overpriced.


    NO, there is NO customer service in store. The only reason to shop local is for same day pick up and in person viewing. STOP IT, there is NO trained staff or customer service. At best you have a super slow single person check out and a single person at the return desk that has no clue. REAL DEAL, shop local if you can but do NOT expect advice for products or CS. 5% of our daily shopping comes from BB. 70% AMAZON 25% walmart.

  • PipenFalzy

    Of course it will. I want to see my products and buy them that day. Amazon has products that are shipped from peoples homes and most times are not in the best condition.

  • Mahadi Hasan

    Best Buy's products quality is good. I live in Asia & products that came in here is worst quality or you can say master copy.

  • DUC

    If you are over 35, then you probably have Trust issues with online Purchases. But lets not forget that we are going to Die out, the Current generation is NOT about leaving their Home for Anything, so as the Over 35's Die out slowly, so to will the need to have Physical Stores… Its not going to be Instant but gradually they will remember stores like we remember Drive-in Cinemas, Kodak and BlackBerry…

  • mikah ong

    I'm not and unlikely will ever be a fan of online shopping. I treat it as a last resort. Physical stores have way more pros.

  • utterbullspit

    This video is s complete rip-off, almost word for word, of the Company Man's video with basically the same content!

  • Hazy Bear

    They won't kill all stores just cause people do like to go to stores an look around…..I remember in the 80-90's we had Ames, Bradley's, riches an Kings stores in one town when Walmart moved in the late 90's they dropped like flies…but our mall has room for about 50 or so stores an it only has 7 open left it is fading fast.

  • Deep Thinker

    I buy a lot with Amazon and happy with them BUT I have bought a couple things and have kept them rather than send back because I don't have car anymore and a pain to go to Post Office

  • Scott Strang

    Amazon can be a pig in a poke. Looking for but not sure about sound quality or video quality. Large items such as big speakers (not Bose crap) and large TV's are a PITA to return if they're not up to par. Quality on a lot of items can be spotty. Best Buy is easier and certainly more fun.

  • Radio 4Men

    ONly morons that can't plan ahead buy on amazon. I use Ebay 4 times cheaper. and as a buyer, ebay is fkin amazing! the same products on amazon are 3/5 times expensive.

  • Matrix Man

    What I love about Best Buy it's always fully staffed with helpful people. I tried to buy HDMI cables at Walmart and they locked them up. They were 9 bucks, yet a product that was 30 bucks was just hanging on the rack. I asked an associate and she told me somebody in the tech dept has the key. No one was behind the counter and I waited for 20 mins. Frustrated I left and went to Best Buy which was on the other side of town. It was about the same price and wasn't locked.

  • Walter Diaz

    When it comes to electronics I BUY FROM BESTBUY. That experience of walking in the aisles and smelling brand new electronics is unique.
    I support those 170,000+ employees as well.


    this reporter is uninformed

    BEST BUYS does have a price match policy (which is the first lie)

    BEST BUYS worked with manufactured and supply to send good with specialized/alternate UPS numbers on box so BEST BUY would have an "excuse" to never match prices. Its the BEST BUYS great lie

    and then we have this reporter furthering the lies of BEST BUY

    yeah, julie is stepping down, cause he is end of the lie cycle

    fake news!

  • cynthia ferguson

    best buy used it building became a place to see , a place to buy , a place to ship, a place to return ,a place learn ,a place to get help..everything a customer may need.

  • Rosie

    Boycott Amazon by not buying or selling thru them. Quit your prime membership. The horrid ways they treat their people should not be allowed. But we vote against the Co with our dollars going elsewhere.

  • DragonPupEclipse

    The problem is that most people enjoy going to Best Buy is cuz the atmosphere not cuz they want to spend $ there. Do you guys honestly think that most people actually buy expensive stuffs there? All those high end tv you see at Best Buy are like $2000-$5000. They also sell $3000-4000 gaming laptops. Only rich people can afford those. But vast majority of people and students don’t want the best or they don’t need the best tech. They would spend like $1000 tv or $500 laptop. Imagine every day many people just go there just to check out some top of the line electronics but not willing to actually buy them. Also they need to pay rent every month. What makes you think Best Buy can survive? It’s a business place and not a tourist attraction. You can hope that they survive but I don’t see this is happening anytime soon.

  • TubeBrasil

    An executive from McKinsey is a sure way to bankrupt the company…consultants from McKinsey are the worst con artists in the world.

  • Dalton Williams

    I went at least a couple of years not sitting foot in a Best Buy. Now I'm back in there spending probably too much money.

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